We’re not usually ones to blow our own trumpet, but it’s been an impressive year for the Iron Bridge sales team bringing home two prestigious awards from the Australasian Real Estate Awards – Most Improved Sales Person, awarded to Paul Foster, as well as Most Improved Office.
And this is no small feat – over 150 real estate offices across Australia and New Zealand are eligible for the awards run by the Pittard Training Group, who offer leadership and management training, and support to independent real estate offices.
Our team was ecstatic to receive the awards at the ceremony in Melbourne last November. We’re also the first NZ office to win an Australasian Real Estate Award in 20 years, and it was due reward for all the effort the team had put in to building their performance over the previous year.
Part of the success is the Iron Bridge focus on smarter marketing – more online advertising, pricing properties so you draw the relevant people, qualifying buyers to make sure there are no ‘tyre kickers’ and being proactive about finding purchasers too – a lot of which stems from the training received, as well as each individual’s commitment to study.
During 2012 we managed to raise our performance by 108%, essentially doubling the amount of business that came through the Iron Bridge sales offices in Auckland and Christchurch.
And this dramatic change didn’t come out of the blue. The seeds were sown at a management conference that our Principal, Adam Smith went to two years ago in Australia.
Adam realised that, with the buoyancy of the New Zealand real estate market, Iron Bridge should get ready to push the business to the next level, raising our sales performance and streamlining the service we provided.
In hard terms, “It came down to improving systems, processes, training and our office culture” said Adam. “We constantly strive to keep developing and improving, so we really appreciate it when these efforts are also recognised by our industry peers.”
Most Improved Sales Person, Paul Foster, certainly took note of the challenge. Based in our Auckland office, he upped his year on year performance by 103%, doubling his house sales and dramatically increasing his list-to-sell ratio. “Building relationships is one of the most important parts of our business too – satisfied customers are the best advertising we can generate, and we work hard to keep people impressed with our service and performance throughout their journey of buying or selling.”
“From real estate sales to property management, every person in the Iron Bridge team played a part in stimulating our business and the genuine, full service we provide our customers,” says Adam.“These awards demonstrate that we are certainly heading in the right direction. The exciting thing is – we are only just getting started!”
For 2013, ideas of topping the awards again have certainly been mentioned, and with one eye always on developing and improving, hopes should certainly be kept high for even more recognition at this year’s Australasian Real Estate Awards.
We look forward to telling you more….