Blog - Selling property

Think your home won’t sell over the summer holidays? Think again

As most of the country grinds to a halt over the Christmas and New Year period and heads to the beach, many people think that the summer break is a terrible time to sell your property. The reality is, it’s actually a time when sellers can achieve very strong results.

Think your home won’t sell over the summer holidays? Think again read article

Market Report Real Estate Sales Spring 2016

It’s certainly been an interesting few weeks! First came the US election results and the Reserve Bank cutting the OCR to its lowest-ever rate. Then there were the unwelcomed earthquakes, which will have a long-lasting impact. There’s been a fair bit to keep economists (and everyone else) on their toes. While we wait to see how things shape up, the latest real estate sales figures were also released. We’ve cast our expert eye over the market to give you some valuable insights about how the real estate sector is faring. Our tips for sellers and buyers are a must-read.

Market Report Real Estate Sales Spring 2016 read article

SELLING PROPERTY: Why overpricing as a selling tactic does more harm than good

When it comes to selling property, setting a price is one of the biggest decisions you will make during the selling process. Choosing the right price gives you the greatest chance at selling your home quickly and at the best possible price.

SELLING PROPERTY: Why overpricing as a selling tactic does more harm than good read article

Could your house be undersold at auction?

Every week dozens of homes are undersold in Auckland, by being sold for less than the price they could potentially achieve. And that’s despite being in a 'crazy' market producing record prices. Many of these undersold homes are selling for seemingly very high prices, and often well above their reserve price at a public auction. If that’s the case, just how are they being undersold?

Could your house be undersold at auction? read article

How to prep for a photoshoot when renting or selling a property

They say a picture paints a thousand words. And when almost every aspect of your property is shown online in marketing, you better make sure the picture that’s being painted is a good one!

How to prep for a photoshoot when renting or selling a property read article

What to look for in a listing presentation

When selling your home, an agent’s listing presentation is often the deciding factor on which agent gets the gig. It helps you get a feel for their negotiation expertise, marketing knowledge, experience and professionalism. Unfortunately, there are many agents lacking the necessary knowledge and skill to impress an owner. These agents will do and promise anything to get a listing – the team at Iron Bridge Real Estate have compiled their tips on what to look for in a listing presentation.

What to look for in a listing presentation read article

How to present your home when selling

If you’re looking to sell a property, presentation is paramount. Here are some top tips from the team at Iron Bridge Real Estate on how to stand out in the crowd and appeal to potential buyers.

How to present your home when selling read article

OPEN HOMES #4: How open homes reduce your agent’s negotiating power

Negotiation is probably the most important part of any real estate transaction. If your agent is a trained professional, they’ll be able to negotiate the optimum sale price for the seller, while ensuring the buyer is delighted with their purchase. To be successful in negotiation though, your agent first needs to build rapport with the buyer – and that takes time!

OPEN HOMES #4: How open homes reduce your agent’s negotiating power read article

Beware of auction clearance rates

You’ve probably heard the media gauging the state of the real estate market by quoting the current auction clearance rates, which is the percentage of how many properties actually sell at auction.

Beware of auction clearance rates read article

NO OPEN HOME, NO WORRIES #3: Promoting your property or your agent?

Open homes are often the method of choice for agents too lazy or lacking sufficient training to prequalify buyers. The reasons for this are varied but if you scratch just a little dirt from the surface it will soon become very apparent why agents are so insistent upon their use. I am sure that some of you are already beginning to wonder just where I am going with this and what possible other reason could there be for conducting open homes other than to show potential buyers through the property? The answer is simple – to prospect for more sellers.

NO OPEN HOME, NO WORRIES #3: Promoting your property or your agent? read article

Price-fixing pandemonium: What's the solution?

In December last year, 13 well known real estate agencies were faced with charges from the Commerce Commission for alleged price-fixing and anti-competitive behaviour. So what does all that mean?

Price-fixing pandemonium: What's the solution? read article

NO OPEN HOME, NO WORRIES #2: Choose security, not risk

‘Open Home’ says it all really. You’re opening your home to anyone. So how do you know who’s stepping through the door? There will of course be sticky beak neighbours – and we’ve all done it – but it can get much worse than the nosy lady from next-door wanting to compare interior decorating styles.

NO OPEN HOME, NO WORRIES #2: Choose security, not risk read article

NO OPEN HOME, NO WORRIES #1: Genuine buyers will come no matter what

Are open homes a necessary evil when selling property? We think not. And we’re pleased to see others are beginning to think the same. A recent Christchurch Press article outlined the reality that not everyone who comes to your open home will be a genuine buyer, despite what the real estate agent may imply. Curious neighbours, passers-by acting on impulse, as well as the occasional ‘real estate tourist’ looking to compare their property and get decorating ideas, will all be walking through your front door.

NO OPEN HOME, NO WORRIES #1: Genuine buyers will come no matter what read article

Location, Location, Location of your agent

In today's modern real estate world, let's look at how important the agency location is. The answers to a couple of questions may help with this: Q - How many properties are sold from the agents window advertising? A - Next to none! Q - How important to a buyer is it where the agent is located? A - Not very.

Location, Location, Location of your agent read article

Think your home won’t sell over the summer holidays? Think again.

As most of the country grinds to a halt over the Christmas and New Year period and heads to the beach, many people think that the summer break is a terrible time to sell your property.

Think your home won’t sell over the summer holidays? Think again. read article

Real estate advertising: Who should pay?

REINZ (Real Estate Institute of New Zealand) offers training and information for all of its members, some of which is very good. They also send all of its members a monthly industry magazine, which includes a section for training. An article in one edition of their magazine on one hand astounded me, and on the other hand is what you may have come to expect from the real estate industry.

Real estate advertising: Who should pay? read article

Selling earthquake damaged properties with claims outstanding

Five years since Christchurch was rocked by that first awful quake there are still hundreds of home owners battling their private insurers for an adequate pay out for their damaged homes.

Selling earthquake damaged properties with claims outstanding read article

Keep it conservative: Why a long-term approach works in real estate

These days, conservative is not a word you hear often in regards to real estate. When you see people in places like Auckland raking in hundreds of thousands in profit after owning a home for only a couple of years, it’s very easy to start thinking ‘that’s easy – I should do it!’

Keep it conservative: Why a long-term approach works in real estate read article

Renovating a property for sale: How to make street appeal pay off

We recently published a blog about making the most of your budget when renovating a property for sale. While nailing the internal alterations (pun intended!) is very important, so too is presenting an appealing exterior… After all, first impressions count!

Renovating a property for sale: How to make street appeal pay off read article

The reality of property renovation – what TV doesn't tell you

Auction night is the climax of renovation reality TV. The viewers are hooked from the beginning, siding with their favourite teams and watching them transform hideous houses into ‘perfect’ homes. Tension builds, bidding wars begin and the hammer falls leaving a winning couple basking in the glory of a significant profit, for eight weeks of hard slog.

The reality of property renovation – what TV doesn't tell you read article

Real estate agents: Make sure yours is highly trained

Given that they’re trusted with handling the biggest transactions most people make in their lives, you’d expect a high level of training for real estate agents. But alas, in many agencies, that’s far from the case.

Real estate agents: Make sure yours is highly trained read article

The property market's 'Golden Numbers': net immigration and inflation

In our last blog we promised you two “Golden Numbers”. These two golden numbers are the figures you should take into account when you’re assessing the future direction of the property market here in New Zealand.

The property market's 'Golden Numbers': net immigration and inflation read article

Record net immigration the key driver for NZ property prices

We seem to hear every week from some pundit about a new plan to ease the pressure on the Auckland and Christchurch housing markets, when staring us in the face is the key driver of house price inflation in New Zealand.

Record net immigration the key driver for NZ property prices read article

INTERNATIONAL MARKETS: Iron Bridge opens the door to China

There’s been increasing talk about Chinese buyers acquiring property for sale around New Zealand, in particular, houses for sale in Auckland. This Chinese market has grown considerably over the past few years and New Zealand is a prime spot for their property investment. Which is why we’re excited to announce that we’ve made the move to join Juwai, a worldwide property portal for Chinese buyers to search for real estate. 

INTERNATIONAL MARKETS: Iron Bridge opens the door to China read article

2014 CVs in Auckland - How much weight do they hold when buying or selling property?

With the latest council valuations (CVs) released just a couple of weeks ago, a sense of déjà vu floated around the Iron Bridge office. All the hubbub that ensued over these new 2014 valuations struck me as very similar to the 2011 release. But what do these CVs mean off paper and in the real world of actually buying and selling property?

2014 CVs in Auckland - How much weight do they hold when buying or selling property? read article